Last week we had the opportunity to head down to Las Vegas, NV for the annual IHC Forum West Conference! This particular conference is 100% dedicated to consumer-driven healthcare, innovative health and benefits management, and tips and strategies for navigating today’s uncertain and ever-changing healthcare landscape.
We had the chance to sit down with so many amazing people from companies large and small, from all across the nation. Everyone had the same goals in mind: advance consumer-driven healthcare regardless of the political climate, and help to educate and implement it into the nation’s work force.
Attendees at IHCForum West ranged all over the board from national banks to massive employers like Target, to national hospitals, insurance carriers, and tech startups. We wanted to highlight one in particular, as an example of the forward-thinking individuals and companies we got the chance to network with during the event. Below is our National Marketing Director Rebecca Messreni with a man by the name of Aaron Burke, who founded OVO Health.
OVO Health is a tech startup that will shortly be launching in several major cities across the country. As they state on their website, “Why pay $50,000 for a knee replacement when the same quality of care costs $15,000 down the street?” OVO Health lets you type in your zip, pick your procedure, and see all the local (registered) doctors and their pricing. This is a brilliant way to create an open free-market system with cost transparency for the patients, while simultaneously creating a great marketing and branding opportunity for the local doctors’ offices to earn new (and recurring) business.
Brilliant idea, especially when it’s applied with consumer-driven health care & health savings accounts. People are spending their own money, and they want to shop around and be better consumers. This kind of thinking coupled with this kind of technology allows them to do just that, and very effectively!
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